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ABSTRACT:

As a result of technology continually evolving, marketing teams have changed their priorities. The focus is on deploying digital and social marketing programs at a lower cost as well as exploring what social marketing means when added to the mix. Marketers need to find a way to streamline data management and work processes within the sales function. 

Access this informative white paper to uncover more information on the impact of technology for marketing departments. Find out how you can ensure the success of your company by utilizing data analytics effectively.

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