Marketing Research
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IBV Study: Capitalizing on the Power of the Smarter Consumer
Sponsored by: IBMBusiness survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
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Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective
Sponsored by: SiteCoreThis resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience.
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Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective
Sponsored by: SiteCoreThis resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience.
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
Sponsored by: WebTrendsIn the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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Ensuring Success with On-site Testing and Targeting
Sponsored by: WebTrendsYour company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
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How a Part-time Developer has made over $100K with his Windows 8 Apps
Sponsored by: MicrosoftIn this webcast, sit down with a new industry leader whose experience in building, deploying, and selling a six-figure app can guide your app deployment in the new Windows Store. Watch for more information and tips on marketing your app, improving app revenue, code examples for monetizing apps, and more.
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Faster analysis, better outcomes: How the right data analytics tools lead the way
Sponsored by: IBMThis resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions.
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Gain a Competitive Advantage as a Social Business
Sponsored by: IBMView this quick video to learn how Greenwell, a fictional organization based on real-life customer scenarios, gained a competitive advantage by becoming a social business with the IBM Platform for Social Business.
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Sales Executive Strategy Brief
Sponsored by: Oracle CorporationIn this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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Marketing Executive Strategy Brief
Sponsored by: Oracle CorporationIn this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection.
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Using Analytics to Drive Better Communications- Link Customer Preferences and Behavior with Business Solutions and Document Requirements to Deliver Messaging that Fits
Sponsored by: Pitney Bowes Group 1 SoftwareThis whitepaper will help you understand how analytics can be used to drive better communications for your business. Learn about the state of communications today, its challenges, and opportunities you can take advantage of to enhance your communications.
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When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing.
Sponsored by: Limelight Networks, Inc.This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing.
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Conversations on Incentive Compensation: Addressing the conflict and bridging the gap
Sponsored by: Varicent, an IBM CompanyConflicting interests surrounding incentive compensation are causing corporate tension. This resource outlines how collaboration and the right technology tools can help alleviate this tension. Read on to learn more.
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Gartner Customer Strategies & Technologies Summit 2013
Sponsored by: GartnerIn this valuable resource, learn about how the Gartner Customer Strategies & Technologies Summit can help IT and business leaders gain the insight they need to effectively overcome customer relationship and business management challenges to drive success – read on to learn more now.
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Smartself-service – a guide for buyers
Sponsored by: ComputerWeekly.comAnalysts Rob Bamforth and Clive Longbottom offer a checklist for assessing suppliers for smart-self service projects.
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Business Information University Classroom: Taking Advantage of Advanced Analytics
Sponsored by: SearchBusinessAnalyticsIn this comprehensive Advanced Analytics Classroom, celebrated BI consultant Thomas Rathburn shares the secrets of implementing a successful predictive analytics and data mining program. Learn some best practices, get insight into key trends and developments, discover potential challenges, and more.
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The State of Service Management
Sponsored by: SAP America, Inc.View this document to learn more about the current state of the service enterprise and the goals and investments prioritized by service leaders. It also displays performance benchmarks of leading service organizations and other factors that contribute to best-in-class performance.
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Managing the Social Media Mix White Paper
Sponsored by: Oracle CorporationThis exclusive resource provides an eight-step guide to devising an effective social media marketing strategy and helps you determine how your company should allocate information to Twitter, blogs, Facebook, and more.
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Create a Referral Program to Grow Your IT Business
Sponsored by: ConnectWiseThis indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program.
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Oracle Social Marketing Cloud Service
Sponsored by: Oracle Corporation UK LtdThis white paper details a software-as-a-service based solution for managing your organization's branding communities via emerging social media networks. Discover the key features and benefits of this single, integrated platform for optimizing your social marketing efforts.
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Customer Experience for Marketing: Oracle Commerce Solutions
Sponsored by: Oracle Corporation UK LtdToday, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles of delivering an exceptional experience.
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Achieving Marketing Success Through Digital Presence Strategy
Sponsored by: Limelight Networks, Inc.Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations.
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How to Stop Webpage Speed from Killing your Marketing
Sponsored by: Limelight Networks, Inc.The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization.
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How to Master the Art of Content Marketing
Sponsored by: Limelight Networks, Inc.Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics.
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New Industries Finding Useful Roles for Dynamic Case Management
Sponsored by: EccentexIn this expert handbook, ebizQ contributor Alan R. Earls reveals current dynamic case management (DCM) trends and explores how the approach is expanding to new fields. Plus, Stephanie Mann, ebizQ's assistant site editor, shares feedback from industry observers about picking the right DCM platform. Read on to learn more.
