Advertising Effectiveness White Papers, Software Downloads, Definition and Webcasts

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Advertising Effectiveness Reports

Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

Part 7: Lead Scoring and Action Triggers sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 08 Feb 2021 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Demand and Account-Based Marketing: Planning Assumptions 2021 sponsored by TechTarget ANALYST REPORT: Disruptions to the B2B buying process—as a result of COVID-19—offer a unique opportunity for demand and account-based marketing (ABM) leaders improve their strategies. Learn how to bring this potential to life and drive growth for your organization in this Forrester brief. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

MicroScope – September 2019: Helping digital transformation sponsored by MicroScope EZINE: The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future Posted: 08 Feb 2021 \| Published: 06 Sep 2019 TOPICS: Business IT Alignment \| Business Processes \| Business Service Management \| Business Systems \| Channel Management \| Channel Management Software \| Managed Security Services \| Managed Security Services Providers \| Passwords

Billion Dollar Blindness sponsored by TechTarget WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts. Posted: 08 Feb 2021 \| Premiered: Feb 19, 2020 TOPICS: Artificial Intelligence \| Business Activity Monitoring \| Business Communications \| Business Consulting Services \| Business Development \| Business Environment \| Business Management \| Business Metrics \| Business Models \| Business Performance Management \| Business Process Management \| Business Process Modeling \| Business Processes \| Business Service Management \| Marketing

Account-Based Marketing Will Fail Without Organizational Alignment sponsored by TechTarget WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

Case Study: How supercomputing is transforming experimental science sponsored by TechTarget ComputerWeekly.com EGUIDE: NERSC lead data scientist Debbie Bard talks about how large-scale data analytics using super computers is making new types of science possible Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Business Intelligence \| Business Processes \| Business Systems \| Data Analytics \| Supercomputers

Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now sponsored by TechTarget EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes. Posted: 08 Feb 2021 \| Published: 10 Apr 2019 TOPICS: CRM \| CRM Analytics \| CRM Analytics Software \| Customer Data Integration \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Predictive Analytics \| Sales \| Sales and Marketing Software

Building a Winning Sales Management Strategy sponsored by Xactly EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture. Posted: 27 Feb 2017 \| Published: 27 Feb 2017 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Orders \| Sales Representatives	All resources sponsored by Xactly

Improving Your Sales Performance with the Right Tools, Strategy sponsored by Xactly EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business. Posted: 07 Mar 2017 \| Published: 01 Mar 2017 TOPICS: CRM \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software	All resources sponsored by Xactly

Advertising Effectiveness Reports