CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
WHITE PAPER:
How can a small to midsized business (SMB) improve its ability to analyze data and transform it into useful information, thereby improving the overall quality of its decisions? With business intelligence (BI). Read this white paper for an introduction to the benefits of BI, approaches to implementing BI, what to look for in a BI product, and more.
CASE STUDY:
Forms are essential to marketing for gathering valuable customer information but sometimes it can be an obstacle course to get to the form which deters customers or the form is an obstacle because the website wasn't intriguing enough to desire more information. Read this white paper to gain insight on how Hexaware marketing overcame these issues.
WHITE PAPER:
Consult the following white paper to uncover how to deliver more relevant offers, increase response rates, and ultimately create a happier customer base with the use of real-time marketing.
EGUIDE:
SAP has said that it considers its in-memory data analytics enabler HANA the centerpiece of its IT strategy going forward, and that it will eventually power all SAP applications. But how exactly does in-memory technology work, and how might it affect your IT operations? Read this expert e-guide to find out.
PRESENTATION TRANSCRIPT:
BI users need a positive and unified experience with their information applications to help them make critical, data-driven business decisions. In this webcast transcript, Shaku Atre, founder and managing partner of the Atre Group, discusses strategies to encourage BI user engagement with customizable dashboards and analytics.
WHITE PAPER:
Organizations can upgrade or migrate to Oracle Database 11g with zero downtime. Using Oracle GoldenGate’s real-time data integration and replication capabilities, businesses can perform rolling upgrades, manage partial or phased migrations and upgrades, conduct data verification, and implement a reliable failback strategy.
