Analytical CRM White Papers

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Let Customer Feedback Do the Driving
sponsored by SPSS Inc. Worldwide Headquarters
WHITE PAPER: As the second installment in The Customer Innovation Series, this paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation.
Posted: 07 May 2009 | Published: 31 May 2007

SPSS Inc. Worldwide Headquarters

The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention
sponsored by IBM
WHITE PAPER: Access the following white paper to get a firsthand look at the current state of customer analytics as well as the need to have a predictive analytics solution to handle customer insight needs. Also discover how business can capitalize on predictive insights to improve customer loyalty and retention.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

IBM

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

Predictive Analytics for Market Basket Analysis
sponsored by IBM
WHITE PAPER: In this paper, learn how retailers are using predictive analytics to uncover patterns in the products purchased together to differentiate assortment, merchandise stores and develop combined product offers to drive sales and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM

Speech Analytics: The Simple Definition
sponsored by Calabrio, Inc.
WHITE PAPER: What is "Speech Analytics," exactly, and why is it important? Find out how the latest wave of Speech Analytics offerings are used in call center communication today and what the benefits are.
Posted: 20 Jun 2011 | Published: 20 Jun 2011

Calabrio, Inc.

8 Steps to a Better Social Media Strategy
sponsored by Oracle Corporation
WHITE PAPER: The following white paper discusses how to successfully create and implement a strategy to manage your social media mix and at the same time, create a fluid online communication outlet.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Social CRM Comes of Age
sponsored by Oracle Corporation
WHITE PAPER: Web 2.0. Collaborative computing. Social media. And now Social CRM. These terms are used interchangeably, and often, to describe the massive transformation taking place across organizations today. What strategies and tools do the newest CRM solutions provide to leverage this new reality? Read this white paper to learn more about Social CRM.
Posted: 01 Apr 2009 | Published: 01 Apr 2009

Oracle Corporation

How to use dataflow to improve analytics and alleviate the 5 latencies
sponsored by Actian Corporation
WHITE PAPER: Consult the following white paper to uncover the top 5 latencies in the analytics process and what you can do to overcome them. Also included are technology recommendations, tips, and, strategies that can make your analytics solution as efficient as it needs to be.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Actian Corporation

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite

Infor Epiphany Brochure
sponsored by Infor
WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.
Posted: 30 Apr 2013 | Published: 31 Dec 2012

Infor