eMarketing White Papers

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Mobile Optimization – It’s Now or Never sponsored by AT&T Corp WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience. Posted: 21 Sep 2011 \| Published: 21 Sep 2011 TOPICS: eBusiness \| eCommerce \| Mobile Device Management \| Mobile Payments \| Networking \| Wireless Computing \| Wireless Industry \| Wireless Internet \| Wireless Marketing \| Wireless Networks

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

3 paths to more productive revenue capture in a changing interaction landscape sponsored by TechTarget WHITE PAPER: In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams. Posted: 08 Feb 2021 \| Published: 08 Dec 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

How Ready Are You for Account-Based Marketing? sponsored by TechTarget WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM. Posted: 08 Feb 2021 \| Published: 24 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Marketing \| Sales \| Sales and Marketing Software

Clinical Documentation: Driving Performance in the New World of Healthcare sponsored by Nuance WHITE PAPER: This resource asks some important questions regarding healthcare operations, and examines key tactics that can help you take the pain out of the documentation process and find healthcare success. Posted: 28 Aug 2013 \| Published: 28 Aug 2013 TOPICS: Business Process Management \| Business Processes \| Documentation \| Health Care Applications Software \| Health Care Compliance \| Health Care Industry \| Health Care Software \| Health Care Storage \| Medical Devices \| Medical Records Management \| Medical Software \| Records Management

Implementing product mix optimization that works sponsored by Quintiq WHITE PAPER: This guide offers insight to help you optimize your product mix and maximize profits. Posted: 01 Apr 2014 \| Published: 01 Apr 2014 TOPICS: Manufacturing \| Manufacturing Industry \| Manufacturing Software \| Manufacturing Systems \| Marketing \| Product Life Cycles \| Product Management \| Production Scheduling Software \| Sales \| Sales and Marketing Software \| Supply Chain Automation \| Supply Chain Execution \| Supply Chain Management \| Supply Chain Software \| Supply Chains

Microsoft Dynamics CRM Release Preview Guide sponsored by Microsoft India WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities. Posted: 20 May 2014 \| Published: 30 Apr 2014 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Service \| Customer Support Software \| Marketing \| Mobile CRM \| Sales \| Sales and Marketing Software \| Social Computing

Behavior-Driven Development and BRMS sponsored by Red Hat WHITE PAPER: Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace. Posted: 04 Apr 2014 \| Published: 04 Apr 2014 TOPICS: Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes

Social Media: A Unified Strategy for Success sponsored by Hootsuite WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments. Posted: 16 Apr 2014 \| Published: 16 Apr 2014 TOPICS: CRM \| CRM Best Practices \| Human Resources Management \| IT Management \| Marketing \| Sales \| Sales and Marketing Software \| Social Computing \| Social Networking

A Beginner’s Guide to Partner Marketing with Content Syndication sponsored by TIE Kinetix WHITE PAPER: B2B professionals need to ensure their partners have up-to-date information, and that their web content is consistent and relevant across all channels. To simplify channel marketing, savvy businesses are looking towards channel content syndication. Posted: 13 Nov 2013 \| Published: 13 Nov 2013 TOPICS: Channel Management \| Content Management \| Digital Asset Management \| Marketing \| Web Content Management