WHITE PAPER:
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
WHITE PAPER:
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
WHITE PAPER:
This in-depth resource explores how a lean portal can help your organization trim the operational fat and deliver the kinds of experiences that customers crave. Read on to learn key differences between lean portals and suites, and uncover the benefits of "going lean."
WHITE PAPER:
The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors.
WHITE PAPER:
E-commerce has gone from fringe to foundation. Now, businesses must tailor their customer serivce approach to the more complex "anytime, anywhere" customer with mobile device in hand. This white paper from Oracle details the "commerce anywhere" approach.
WHITE PAPER:
Read this expert guide to ensure your virtual environment is in compliance with PCI DSS 2.0 and avoid common errors made in the auditing process.
WHITE PAPER:
In this white paper, discover a new set of best practices for optimizing and monetizing mobile development, focusing on CRM, layout, and usability. Read on for more information and best practices on testing and optimization, segmentation and targeting, case studies of successful mobile migrations, and more.
WHITE PAPER:
Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future.
WHITE PAPER:
Application development organizations have a wide variety of programming languages and technologies to choose from. In this white paper learn how Oracle Database 11g delivers a highly productive and powerful set of application development tools.
